Please consider adding sales reps in the far left column then nesting the sources under each rep. If this can be done be sure allow the nesting to be collapsed showing only reps and their closure rates as a whole
REP/Source No Lead No Deal Lost Won Close Ratio All Leads/Opps ....
PSSR 1
Source 1
Source 2
Source 3
etc
PSSR 2
Source 1
Source 2
Source 3
etc
PSSR 3
Source 1
Source 2
Source 3
etc
Collapsed:
REP/Source No Lead No Deal Lost Won Close Ratio All Leads/Opps ....
PSSR 1
PSSR 2
PSSR 3